There are two important characteristics that recommend satellite radio as a service most people would like to have in their vehicles or homes: quality and content. When talking about quality we mostly refer to how clear the sound output is from satellite radio when compare to terrestrial radio broadcasts. Content, on the other hand, refers to the quality of the transited material. This is where the two giants in the satellite radio industry – Sirius and XM Radio – battle it out. The quality of the receivers and the technologies they both use are similar, but the difference can be made when it comes to exclusive high quality content. Let’s have a look at both the satellite radio quality and content characteristics:

Broadcasting quality

The broadcast quality is, when put in numbers, of 128kb/s 44.1khz for both digital radio service providers. This is the equivalent of CD quality. Although the coverage of satellite radio, which is far superior to what any terrestrial radio station can deliver, is an important factor, the quality of the sound is what brought Sirius and XM Radio more subscribers. There are many similarities to the way digital television worked or how cable TV has over 80% of the US population as subscribers, although they can receive free programming using UHF and VHF antennas. It’s the same with satellite radio – although one can get free terrestrial radio, satellite radio comes at an affordable price and offer a broadcasting quality that is superior to analog radio. Also keep in mind that satellite radio is commercial free – and this is huge selling point.
The high analog-to-digital conversion quality means that there will be no sound interferences, hissing sounds and other audio disturbances characteristic to FM and AM transmissions. This is mostly obvious when listening to music on your satellite radio system. The bass is much stronger and accurate, while the high sound levels are crystal clear. There is also a stronger mid range of sounds that you will consider to be more robust and accurate than what terrestrial radio produces. Although someone with a trained ear will tell you the music quality is not exactly as good as CD quality, it is extremely close and for the largest majority of users this difference is not even noticeable.

Content

So now that we know how good the technological side of satellite radio really is, let’s have a look at how broadcasters are trying to improve the quality of the content they provide. One of the most interesting approaches was to fight for obtaining exclusivity over some transmissions. For example, negotiations have been carried out between XM Radio and MLB in order for the satellite radio provider to obtain exclusivity rights to broadcast all MLB games. In an interview to WSJ, Edison Media Research’s President Larry Rosin declared that “it is probably inevitable that baseball radio broadcasts will go to a 100% subscription model… It will happen because there’s too much money in it not to do it.” Today, around 23% of XM subscribers are signed up to receive the MLB transmissions, so there is real potential in such a venture. Of course, this would be a terrific blow against terrestrial radio and the two sides are engaged in combat while you are reading this. Of course, content quality can also be increased by having the best people in the industry work with satellite radio. Both Sirius and XM Radio know that someone who pays $300 for a receiver and $10 – $12 each month for a radio service wants to get the best content out there. Surprisingly, when it comes to music channels, the difference in content quality between satellite radio and terrestrial radio is made in one main topic – commercials (or rather, lack of commercials on satellite radio). Since most of XM Radio and Sirius channels are in-house productions and only a small percentage are retransmits of terrestrial radio, this becomes an interesting aspect to consider.

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As we can see, satellite radio is no longer a field reserved for a very small group – anyone with enough interest and financial power can participate in the digital radio revolution. Playboy Satellite Radio is one of the newest and most dynamic radio channels you can access on satellite broadcasting. Since it was launched in March of 2006, the Playboy Satellite Radio has been a huge success. Today, as Christie Hefner recently announced on the air, Playboy Satellite Radio boasts a number of over one million subscribers on the Sirius network. One of the most impressive things about this is that the Playboy Satellite Radio channel does not come as default to Sirius subscribers and they have to select it. This is why a one million opt-in number is something amazing, especially since the regular opt-in rates are much smaller than this for other types of broadcasting. In order to choose the Playboy Satellite Radio program users have to call Sirius or opt in for it on the Sirius website.

What does the success of Playboy Satellite Radio say

Well, let’s look at it this way – if Playboy, a brand name associated by 99% of the public with something visual, can now convince over a million people to tune into their programs, it seems that they have discovered a very interesting niche there. The Playboy empire was built on the visual presentations they make and converting this “almost entirely visual” brand into something that attracts radio users is amazing. Of course, the main Playboy brand elements are still present in the radio broadcasting, but ensuring that their traditional symbols stay unaltered is a much more difficult task. Many analysts believe that the initial success of Playboy Satellite Radio is more a fad than something that will last for years to come. That’s because the Playboy name has an irresistible attraction to many and a lot of conversions were made based on this power of magnetism alone. Another important factor that made Playboy Satellite Radio so popular is the fact that it was offered for free to users in the beginning. The curiosity factor and the fact that the Playboy name is something cool and modern made many users opt in to receive its transmissions. Some believe that after the initial magnetic attraction will start to wear off, the impressive one million subscriber list will gradually start to decline.

What the users think of Playboy Radio

Some of the most interesting reactions to Playboy Satellite Radio can be found today on message boards, forums and personal blogs. Many users have come up with interesting explanation to why Playboy Satellite Radio was such a huge success so far and many have predictions regarding its future. One forum user wrote that “In all honesty, if XM came out with a free optional channel I could activate online, I would do it immediately. Even if it was a home decorating channel or something. I’d just want to know it was there if I needed it.” This is an interesting view on the large subscription numbers and it might indicate that many activated Playboy Satellite Radio just because they could, not necessarily because they listen to it frequently. Another forum poster tells us about his personal experience with Playboy Satellite Radio: “I opted in out of curiosity. I was actually very surprised just how entertaining this channel really is. The morning talk show is good, but Night Calls with Christy Canyon & Ginger Lynn is awesome!” Another idea that has been spreading around the Internet is that having a song play on Playboy Satellite Radio or appearing in a talk show is the “audio equivalent” of appearing in the pages of the Playboy magazine. In other words, if you are not sexy, successful or interesting enough to appear in one of Playboy’s pictorials, articles or interview, there’s always the Playboy Radio to turn to.

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Everybody has heard about satellites. But how many people heard about satellite radios? Satellite radio is a subscription radio service. It’s somehow identical to cable television, with the difference that it provides a wider range of stations not available on a standard AM / FM radio. There are many questions to be answered about satellite radios like “How does satellite radios work?”, “What kind of equipment should I purchase?” etc. but in this article I will try to answer a question that first pops up in everybody’s mind: “HOW MUCH DOES SATELLITE RADIO COST”? This is a tricky question because the cost of a satellite radio is divided in two: installation (or activation) costs and the monthly subscription fee.

Activation costs

Activation costs refers to the amount of money that are to be spent on a XM or Sirius Satellite Radio to start the service. Although you can find many promotions that allows you to save up money, the activation costs vary, being able to make the activation by phone or by World Wide Web. To be more precise, if you activate your satellite by phone, you will pay $15.00 if you choose Sirius Satellite or $14.99 by choosing XM and, as for WWW activation, the cost of goods is somehow lower: $5 with Sirius or $9.99 with XM. As for the monthly subscription costs we will discuss this below, but, before that, I must say that recent media campaigns are dramatically dropping the prices for installation and activation, both on Sirius or XM, in some cases even offering free activation.

Typical costs for a car dedicated installation

If you want to install a satellite radio into your car you are to consider buying a new satellite-ready car stereo if you don’t have one. Although many local dealers offer built-in car satellite radio, there is still the problem of having a satellite radio receiver. And these, as you may notice, cost money. It is possible though to use the existing car stereo that does not support satellite radio. How? There are two known ways of connecting the receiver to the available non-satellite radio car stereo. First, by using the radio inputs (usually the CD) and installing a control unit for tuning up the satellite radio streams. The second method consists in installing a satellite radio receiver, which broadcasts the satellite radio signal on a FM frequency. The place where you can install the receiver depends: under the seat, in your trunk, etc. taking care of connecting the receiver to the satellite radio antenna mounted on the car’s exterior.
So, there will be a minimum cost of $350.00 and a maximum of $600, like below:

Receiver $75 – $125
Radio $125 – $250
Antenna $60.00
Labor $80.00
Activation $10

Costs for a dedicated home installation

If you choose this option, that means you will have to install a dedicated stereo receiver unit, which in some cases is similar to regular AM / FM receivers. As an additional cost, you will have to buy an antenna, which can be found at a price of $60. Here is a short review of the approximate price of installing a dedicated stereo receiver unit:

Receiver $150 – $300
Antenna $60
Activation $10

Costs for a Portable Unit

Portable units gives you the ease of using you brand new satellite radio wherever you want, but, in every room you will have to own a home kit (antennas, output cables and power supplies). The price for this option is around $400.

Receiver $120
Home kit $140
Boombox x2 $100
Activation $10

Subscription costs

As for the subscription costs, it depends if you own a Sirius or XM Satellite Radio.
Subscription costs for a Sirius Satellite Radio are paid monthly where the charge is $12.95, with a low adjustment is you subscribe to a year or two. The highest number of Sirius radios that can be activated are three for $6.99 each per month. Business subscriptions are $24.99 per month. Another interesting thing is that for $499.99, Sirius is offering a life time subscription.
On the other hand, if you have a XM Satellite Radio, you will have to pay a monthly charge of $9.99. Still, some channels are to be paid separately, like Playboy Radio, which costs an additional $2.99 per month. Commercial and Business Subscriptions cost $24.99 per month.

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One of the great advantages of satellite radio is the fact that the programs are not interrupted by commercials. This is because the provider’s income comes from listeners and not from advertisers. Satellite radio services offer around 70 programs of commercial fee music channels each and you have a great variety of choices, from mainstream rock, hip-hop and dance music to folk music, opera, blues and many more.

Another great thing about satellite radio is the absence of static. You can be driving from the West Coast to the East Coast in the United States of America and you will not get any static at all on the way. The satellite radio signal is digital, which means that you will get crystal-clear sound wherever you go.

Satellite radio tuners receive, along with the actual radio programs, an influx of metadata that consists of information regarding song title, artist, radio program and radio channel. This means that your satellite radio receiver will display all the necessary information about what you are listening to. For instance, if you hear a great song and you want to know which artist sings it, you just look at the receiver‘s display.
All satellite radio programs are uncensored. This is one of the reasons why artists like Howard Stern chose to move their shows on satellite radio. You can also listen to your favorite hip-hop songs without the interruption of those annoying ‘beep’ sounds.

Satellite radio programs also offer information about local traffic and weather conditions. The information is very detailed especially for those who live in big cities. If there is a major national calamity and other terrestrial radio stations will not work, you can always count on getting accurate information from satellite radio program. You can also listen to satellite radio online on your computer.

If you still are not convinced on why you should pay money for something that you can get for free, think about how much time you have wasted listening to commercials and all kinds of other boring stuff on terrestrial radio programs. Traditional radio is not free, despite the popular belief. It is time-consuming and irritating because you have to listen to five minutes or more of commercials so that you can finally hear a song you like. The satellite radio subscriptions are very affordable and, for around 13 dollars per month, you get exactly the programs you want, which you can listen to wherever you are, at the best sound quality.

Satellite radio is great for you especially if you travel a lot. If you are traveling across the United States of America, for example, you can listen to the channel or channels you want during your whole trip, without losing signal or getting static. If you have a traditional radio, you will have to keep changing channels every hundred miles, but if you are using satellite radio you do not have to do that because the geographically availability of programs is not a problem. Satellite radio subscribers will soon get the chance to watch video programs as well. Both Sirius and XM services have announced their intention of introducing in the near future a variety of video satellite channels that will have some of the great advantages that are currently available to satellite radio: commercial free programs, great quality of sound and vast geographical availability.

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The satellite radio world is divided among the two major broadcasters, XM Radio and Sirius. Since they work on different frequencies and need specific equipment to broadcast, Sirius and XM Radio have divided the market into two groups. While some are fans of the Sirius channels others prefer XM Radio, and the debate regarding which of the two is the best could go on forever. Some however are subscribers to both services, since they love some of the Sirius programs but also enjoy XM Radio broadcasting. For them and for more people interested in satellite radio, there are some potential good news. Interoperable satellite radios are one of the things most of the major players in the satellite radio industry are talking about. What are they? Basically they are receivers that can work both with Sirius and XM Radio and everything is enclosed in a single unit.

Interoperable Technologies – when Sirius and XM work together

Interoperable Technologies is the name of a joint effort funded by both Sirius and XM Radio, with the declared purpose of bringing dual-subscription satellite radios to the general market. Founded in 2003, Interoperable Technologies has started developing the dual-mode satellite radios ever since and progress is being made with each passing month. Interoperable Technologies gets help from consultants from both XM and Sirius and their 2005 success of developing a singe unit that can receive both transmissions was a notable one. Today, Interoperable Technologies ha a deadline of bringing the developed receiver unit to the market. The monthly subscription price is estimated to be around $26 – for which you get over 300 channels from the combined broadcasting list of the two satellite radio operators.

What the people say…

The news of the interoperable satellite radio development has triggered interesting responses among XM and Sirius satellite radio subscribers. Here are some of the things people left on forums and discussion boards regarding this development:

“$26/month? A hell of a lot cheaper than cable TV.” Says one of the forum posters. He is right, but, of course, many will question the need to pay $26 for over 300 radio channels out of which 80% will probably never get listened to.
“Oh man! As a dual subscriber, this would be SO cool to have. Where do I sign up?” – on the other hand, of course, there are those people that don’t mind spending a little extra when they can get so much more.

“Cool idea if it ever comes to pass. Even though I only subscribe to Sirius, I would consider buying this with an eye on the future…” – for people such as this forum poster, the interoperable satellite radio system is the natural evolutionary step forward, so it is definitely worth looking into.

Implications of the interoperable satellite radio system

As you can see from the response of the potential customers, the interoperable satellite radio system is an interesting development. While Sirius and XM are lucky enough to be the only major players in this field, for now, it seems they are also ready to work together in order to consolidate their future. Of course, offering twice the programs on a single unit is a major step forward, and from the early stages it seems that the target audience is ready to receive the single receiver unit with applause. On the other hand, is this an initial enthusiastic response or is it genuine interest? Won’t 300+ channels become too much and won’t people start to feel like they are paying for something they are rarely using? There will also be some interesting things to follow as far as exclusivity rights go, because each of the two broadcasters have their own original approaches to common things. Another interesting aspect to follow will be how the sales for individual Sirius and XM units will go after the dual receiver hits the market. For many, the combined efforts of Sirius and XM tend to look like a first step towards a large scale joint venture that will lead to an absolute monopoly of the satellite radio market.

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Tags: Satellite Radio

Broadcasting digital radio via satellite is not something new and concepts of doings this have been with us for a few years. From the early days of satellite radio, companies like Dish Network have offered digital audio channels as part of their programs. The breakthrough in popularity of satellite radio, however, happened just recently, when the technology became more permissive. Satellite radio was very rare on moving locations, such as boats or cars, mostly because there was the need for some expensive equipment – a tracking dish. This was a strong deterrent which kept satellite radio quite unknown by the general public. Today, however, one can receive digital audio satellite broadcasts by using a small, GPS-like antenna. This greatly increased the feasibility of the satellite radio systems and more and more vehicle owners began considering satellite radios as a good source of music and news.

The birth of satellite radio in the United States

When the U.S. Federal Communications Commission (FCC) allocated a spectrum in the “S” band (2.3 GHz) for the broadcasting of digital radio services in 1992 no one thought the amplitude that the system would take in the future. From the initial Digital Audio Radio Service (DARS) things progressed until two companies were given licenses to broadcast digital radio in 1997. These two were American Mobile Radio (today known as XM Satellite Radio) and CD Radio (presently called Sirius Satellite Radio). The fact that satellite radio is nationwide makes it a very attractive media channel, both for commercial and non-profit organizations. The two companies that initiated the development of satellite radio saw the huge potential it had, since it wasn’t confined by the limitations of other terrestrial broadcasters.

Benefits of using satellite radio

Here are some of the most noteworthy benefits of having a satellite radio system:

* No more geographical limitations – since the radio program is broadcast through a satellite you don’t have to switch radio stations every time you leave a certain coverage area.
* The digital quality of the satellite radio has some amazing benefits on its own. There are no noise disturbances that were traditional to FM and AM broadcasts. The transmission is crystal clear and satellite radio receives some valuable points when broadcasting quality is concerned.
* Analog radio stations simply cannot broadcast the full range of sounds available through digital satellite radio.
* Both XM Radio and Sirius Radio can be picked up on all the US territory and they are also available in some parts of Canada and Mexico.

Satellite radio technology

Each of the major satellite radio services uses its own equipment to broadcast the signal to their clients. The competition is tight and customers have to “pick sides” in order to benefit from satellite radio broadcasting. You have to choose your preferred company and purchase adequate receivers for that particular company. Both XM Radio and Sirius Radio provide their clients with different ways of receiving their services. The field where most competition takes place is in the negotiation with the major automobile manufacturers. Both XM Radio and Sirius Radio have deals with the auto industry giants in order to offer their services and equipment as optional on the car models they produce. Other partnerships were created with audio equipment manufacturers, who now offer satellite radio transceivers and matching headsets. The most recent shock in the satellite radio universe was caused by the production of portable MP3 player-like satellite radio receivers.

The future development of satellite radio

One of the main problems of satellite radio was addressed by the main satellite radio broadcasters. Since you need to be in the line of sight of the satellite to receive the transmission, different problems appeared with mobile satellite radio receivers, especially when different landscaping objects blocked the direct transmission. To solve this, land based devices were installed in order to eliminate the lack of direct satellite transmission. Another interesting aspect related to satellite radios is that they approached their service offers from a different perspective than traditional radio broadcasters. Instead of airing commercials they charge a subscription fee. For many people, this is actually the best alternative, since they get an almost 100% content broadcast (whether it’s music or talk shows) without the 10-12 minutes per hour of annoying commercials. In most cases, the monthly subscription for satellite radio is of around $12.

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The satellite radio industry is dominated by two major players – Sirius Satellite Radio and XM Satellite Radio. Both companies charge a monthly fee for their services, but service payment plans often change to attract more customers. For example, starting in 2005 Sirius offers a $500 fee that is valid for the lifetime of the equipment. Sirius offers 65 music channels, without any commercials and traffic and weather reports for most of the major US cities. On the other hand, some of XM Radio’s channels did contain some commercials, but in much smaller quantities than those found on terrestrial radio channels. Today, XM has 67 commercial-free music channels, 21 channels with detailed traffic and weather information, 39 channels of news, entertainment and sports and an amazing number of 23 play-by-play sports channels. XM Satellite Radio Inc. owns the most impressive digital radio equipment and facilities, boasting over 82 end to end broadcasting studios. Sirius Satellite Radio is located in the heart of New York City with a huge recording studio. Sirius Satellite Radio has an impressive library of over 2 million music tracks.

Sirius Satellite Radio

Sirius Satellite Radio is one of the two main providers of digital radio broadcasting in the United States and it shares this important market with XM Radio. While you would think that XM and Sirius are 100% rivals, you will be surprised to find out that both companies are working together on a joint program in order to develop a receiver for both of their broadcast frequencies. Sirius uses three geosynchronous satellites that pass over the United States territory at regular time intervals and transmit the data alternatively. The Sirius satellite network is also located in a position that offers better line of sight – this means that transmission interruptions caused by trees, mountains or any other landscape form are less likely to happen. Sirius announced that the number of subscribers to their services goes beyond the 4 million count

XM Satellite Radio Inc

XM Satellite Radio Inc. began broadcasting in 2001 and has seen a continuous development ever since. The digital radio used by XM Satellite Radio Inc. is encoded using the CT-aacPlus technology which is broadcast in a 128kb/sec format that is high in fidelity and is similar to CD quality. XM Satellite Radio Inc uses two Boeing HS-702 satellites which are constantly orbiting the Earth at a height of 22 300 miles. IN order to minimize transmission ad reception loss, XM Satellite Radio installed terrestrial transmitters in most major cities in places where loss of signal is more likely to take place (tunnels, high building areas). XM radio claims to have an impressive number of over 6 million subscribers.

Working with the automobile industry

Both satellite radio providers saw a huge market in the car industry, so they began negotiating with al major car manufacturers to convince them to offer their services and equipment as standard or optional on the vehicles they produce. Some of the auto manufacturers that have either XM or Sirius satellite radio installed from the factory are: BMW, MINI, Rolls-Royce, Chrysler, Dodge, Mercedes-Benz, Jeep, Ford, Lincoln, Mercury, Volvo, Land Rover, Jaguar, Mazda ,GM, Cadillac, Buick, GMC, Vauxhall, Saab, Honda, Hyundai, Kia, Nissan, Infiniti, Porsche, Lexus, Scion and Audi – to name just a few. Sirius has managed to get exclusivity from major car manufacturers such as Audi or VW2007 through 2012. IT was a major success for Sirius as Audi and VW previously also offered XM radio services and equipment on their vehicles. After conquering the vehicle industry both manufacturers tried to move the success of satellite radio into the homes of consumers by creating some trendy portable satellite radio receivers. XM satellite radio created the XM2go™ line of “walkman-like” receivers and Sirius developed a variety of portable devices, such as the Kenwood Portable Satellite Radio Tuner, Here2Anywhere and the Sirius S50. More attempts are being made for introducing satellite radio in the homes of conservative media consumers.

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Satellite radio is one of the biggest improvements in broadcasting since the introduction of FM. Satellite radio signal can be broadcasted for more than 35,000 kilometers (22,000 miles) with complete clarity and high quality sound. You will never get static interferences while listening to over 100 radio channels. The idea behind satellite radio has appeared in 1992, when the United States Federal Communications Commission granted a spectrum of the S band (the 2.3 GHz frequency) for Digital Audio Radio Service. The license to broadcast in that band was allocated to Sirius Satellite Radio and XM Satellite Radio in 1997. Now there are three companies that provide satellite radio in the world: Sirius and XM in Northern America and WorldSpace in Asia, Europe and Africa.

Each of these companies offer different broadcasting systems, since the radio signal of each is proprietary. This means that you will have to buy different hardware depending on your subscription to one of these companies. However, there are three components common to all satellite radio services: the satellites, the ground repeaters and the radio receivers. Different satellite radio companies broadcast the radio signal in different ways. For instance, XM satellite radio uses geostationary satellites which have orbits that are synchronized with the movement of Earth. These satellites are located above the equator. In order to allow subscribers to receive crystal-clear signal despite obstacles such as buildings, hills or bridges, XM satellite radio service has installed a network of repeaters antennas that receive the radio signal from the satellites and retransmit it to the subscriber’s receiver Sirius, on the other hand, uses satellites that have unique elliptical orbits around Earth. These kinds of orbits allow satellites to get higher in the sky than geostationary satellites and this prevents loss of signal. This is the reason why Sirius has fewer terrestrial repeaters than XM.

Satellite radio services have digital broadcast centers where a huge amount of music in digital format as well as CD format is stored. Radio programmers have the task of selecting which song has to be played at which time. There are also a lot of studios managed by digital radio companies where artists perform live. All songs and material are transmitted to the satellites in digital format so that the signal contains very high quality sound. The signal is encoded by the satellite and then retransmitted to the repeaters antennas, which then transmit it to the radio receiver which decodes it and plays the sound. The entire process is very quick and reliable. Satellite radio would not be possible without digital compression. Digital compression is a technique that uses sophisticated algorithms to compress as much material as possible on the available bandwidth. Once you make a subscription to a satellite radio provider you will need the appropriate radio equipment. Traditional radios cannot decode the signal received from satellites so you will need special equipment.

The popularity of satellite radio has exploded due to many technological advancements that enabled manufacturers to offer the receivers at very attractive prices. The fact that satellite radio is commercial free for many of its channels is also a major selling point.

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Tags: Satellite Radio

Satellite radio is often considered one of the biggest improvements in broadcasting since the introduction of the FM band. Satellite radio is also called subscription radio or pay-radio because it is only available trough subscription to one of the satellite radio providing companies. Satellite radio follows a concept similar to cable television by providing a very wide range of programs which are not available in the traditional FM or AM format for a fee.

Satellite radio uses satellites to deliver radio programs to subscribers. The radio signal is broadcasted from Earth based stations to communicational satellites, which then redirect the signal to satellite radio receivers. The radio signal is broadcasted by communication satellites to a much larger area than traditional terrestrial radio antennas. For example, satellite radio is available al across the continental area of the United States. Satellite radio is available now in most parts of the world trough services provided by companies like WorldSpace (in Europe, Asia and Africa), Sirius and XM Radio (in North America). The radio signal you receive using satellite radio is digital, which means that it is always clear and static-free, which is one of the great advantages of satellite radio. Another great thing about satellite radio is that it is almost completely commercial-free.

To begin listening to satellite radio you will need the actual satellite radio (also known as tuner or receiver), a satellite radio antenna (which is often incorporated in the satellite radio) and a subscription to the service you choose. There are several types of satellite radio from which you can choose. One of them is the dedicated car or home radio, which play trough your car or home stereo. A second option is the plug-and-play radio, which can be used in your car, as well as in your home by paying a single subscription. Your third option is the portable radio, which has rechargeable battery, a built-in antenna and you can listen to it wherever you go using headphones. The radio signals offered by different satellite radio companies are proprietary, which means that you will need different hardware for receiving, decoding and playback, depending on your subscription. Each satellite radio receiver has its own serial number called Radio ID. When you get your subscription, you will also get an activation code for your receiver. Besides the actual radio programs, satellite radio transmits metadata that contains the name of the artist, the title of the song or program, as well as the name of the channel. This makes it easier for you to decide which channel to listen to and which program to choose.

Satellite radio services provide the subscriber with more than 100 programs that vary in content from rock and jazz to rap and classical music. But satellite radio’s utility reaches far beyond listening to your favorite music without the interruption of those annoying commercials. Satellite radio also offers exclusive sports programs, cultural and educational shows, news and talk-shows. Some of the celebrities that have moved their shows from free radio to satellite radio include Howard Stern, Opie and Anthony, Bob Edwards and Martha Stewart. Unlike terrestrial radio, satellite radio is not affected by bad weather or even calamities.

At first, many people wondered why they should pay for radio if they can get it free. However, satellite radio attracts more and more people every year due to its great advantages: no commercials, extensive reach, theme programs and exceptional quality of sound.

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