Posts Tagged ‘engagement’

28
Oct

How To Purchase A Pearl Necklace

   Posted by: Antique Expert    in Antique Jewelry

Purchasing a pearl necklace can be a daunting task because if you really want top quality pearls there are a number of questions and steps to take to ensure you do get the quality that you are seeking. Pearls are beautiful and a very stylish accent to any wardrobe. The questions and steps with some explanation will be addressed below.

Do you want natural, cultured, or imitation pearls. Please note that imitation pearls are custom jewelry and they don’t have much value. Natural pearls are next to impossible to find in stores they are also of a lesser value than cultured pearls.

There are choices of the shape of the pearls that you want. Pearls can be symmetrical, baroque, or irregular. Sphere like pearls are most costly and they are greatly sought after. Symmetrical pearls and tear drop shaped pearls should be even all over.

The size of the pearl is a great issue involving the price. The size of the pearl will affect the price. Bigger is better and they are also more expensive. If money is not a big issue size will only matter by your choice.

Depending on how much you want to spend, what kind of necklace do you want? Do you want a multiple strand with smaller pearls which are less expensive or do you want a single strand of larger pearls which are more expensive.

When inspecting pearls under direct light and on a flat white surface. Check every pearl for luster. Lustrous pearls have shiny surface. There should be good contrast between light and dark, as well as strong and crisp reflections. Avoid pearls that have white and cloudy look to them.

What is the pearls ‘orient’ – a play of iridescent rainbow with high quality colors. Ask whether the color is natural or dyed. The latter is less expensive. More exotic natural colors are more effective.

What is the pearls overtones – a tint secondary to the main body color. Pink tones can increase the price and blues can reduce the price. You can verify that the pearls are clean by making sure there are minimal defects such as nicks, cracks, pits, or discoloration.

Turn the pearl around and check it at all angles. The color, the shape, smoothness, and luster cannot all cannot be different on a single pearl.
Roll a strand of pearls on flat surface to test them for roundness. If they are round they will roll more smoothly and evenly. If they are not round you will feel it when the pearls are rolled, it could feel like going over a bump.

There are three steps you need to take to recognize real pearls from imitations. Run the pearls along the bottom edge of your teeth. A real pearl will feel gritty and or sandy. A fake pearl will feel smooth.

Look at and feel the pearls. Flawless pearls and those that feel light when you bounce them in your hands are probably fake. Check out the pearl under a number 10 magnifier ( a loupe). Imitation pearls appear grainy.
This is definitely a process and it is up to you to do whatever you can to check the value of the pearls. If necessary bring someone who is knowledgeable with you.

Read more about buy diamond engagement ring and art deco engagement rings including your free “How To Buy An Engagement Ring Report” by visting http://www.buy-engagement-ring-online.com/

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28
Oct

Express Your Love With An Unbreakable Diamond Ring

   Posted by: Antique Expert    in Antique Jewelry

She is the most important person in your life. Maybe she picks you up when you’re down, or is the mother of your children, or just cares for you unconditionally. Or maybe it’s a combination of all three. Whatever your reasons are, the truth is simple and undeniable – you are crazy about her. So why not express your love with an unbreakable diamond ring? We all know that nothing melts a woman’s heart like diamonds, but the ring you select has to be a fit to her personality and style. In this article, we’ll give you some simple tips on making sure the diamond ring you give is one that takes her breath away.

The most important (and overlooked) aspect when it comes to selecting an unbreakable diamond ring is to keep your sweetheart’s tastes in mind. Many guys want to impress their woman by “picking it out themselves”. This often leads to a scenario where she “happily” accepts the ring. She may actually be thinking that she hates it, but will feel compelled to wear it because you picked it out with love. This is one situation you definitely want to avoid – and it is so easy to do

By keeping her in mind and paying attention to her preferences, you will express your love with an unbreakable diamond ring that she will adore. For example, watch her the next time a jewelry ad comes on TV or the next time you pass a jewelry store window. Pay close attention to her reactions to certain pieces, even those being worn by other people. Make a casual comment such as “Boy, that sure looks nice” and see what kind of response it gets. Women love to give “subtle” clues when it comes to diamond rings. Unfortunately, men don’t always pick up on them.

It is also important for you to take stock of the rings she currently wears. And we’re not talking her grandmother’s antique ring that she only wears on special occasions. You want to be taking note of the diamond rings she wears on a regular basis, as these pieces will be your guide to the diamond ring you select. She wouldn’t wear something all of the time if she didn’t like it, right? So, pay close attention to the style of diamond she prefers as well as the choice of metal (white gold, yellow gold, platinum, etc).

One last key piece of information and you’ll be ready to buy. It is helpful, but not necessary, if you can somehow find out her ring size. While she is at work or running errands, you could simply take one of her rings to the jeweler and voila! – you now have that mystery solved.

These tips will help you express your love with an unbreakable diamond ring that is sure to elicit a major reaction on her end. Remember, you don’t want to be the guy who just “picked it out themselves”. You want to be the guy that picked it out perfectly.

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New synthetic diamonds are so closely resemble mined diamonds that the naked eye cannot tell the difference, often saving consumers enough money to make a down-payment on a new home or buy a car. Unfounded diamond jeweler arrogance, pretentiousness, and snootiness has gone too far!

My girlfriend has been parading around town with a magnificent 4-carat Round Brilliant cut synthetic diamond set in a stunning 14K solid gold filigree solitaire ring setting for a year now. She has been to restaurants, work, shopping, night clubs, museums, and parties. Family and friends have scrutinized her ring. She has been stopped repeatedly by others who were dumbfounded by her ring. Hundreds of people have seen her ring, astonished by its majesty, gushing about it. And despite its ostentatious size, no one has asked if it is a fake diamond!

How could this be? The latest breakthrough science in lab-created diamonds has brought them in line with mined diamonds. Long gone is the aurora borealis or “disco ball” effect that was seen in synthetic diamonds of the past decades. New millennium synthetic diamonds—with similar hardness, clarity, fire, and brilliance—are indistinguishable with the naked eye and simply don’t look fake. High quality synthetic diamonds even have the coveted hearts-and-arrows effect.

This begs the question: If one were to saunter into a jewelry store with a synthetic diamond, can a jeweler tell the difference? Since all mined diamonds have color disparities (flaws), birthmarks (flaws), and inclusions (flaws), and lab-created diamonds have none of the above, a trained eye can tell the difference. A sneering glance under a loupe or even under discriminating examination with a magnifying glass, a jeweler will often proudly declare a synthetic diamond as a fake. Modern synthetic diamonds are too perfect in the world of jeweler snobbery when pushing over-priced high profit diamonds is the agenda at hand.

With the use of scientific testing equipment, mined diamonds will conduct electricity and synthetic diamonds will not. That is because mined diamonds are a carbon gem material and synthetic diamonds are polycrystalline. A thermal probe will produce different readings, differentiating the two. But does this really matter to a jewelry lover who is interested in aesthetic beauty and saving thousands of dollars? In the year my girlfriend has been showcasing her synthetic diamond on her finger; no one has walked up to her with scientific equipment asking to test her gemstone.

Why do virtually all brick-and-mortar jewelers carry only mined diamonds? Why do jewelers scoff at synthetic diamonds? You need to look no further than your wallet. A 1-carat high quality mined diamond is about $3000, a 2-carat about $18,000, a 3-carat about $40,000, and a 4-carat goes for about $90,000. Respectively, synthetic diamonds run about $79, $158, $237, and $326. It’s about the money. Don’t kid yourself.

It’s also about indoctrination. For over a century, the diamond cartel has spent billions of dollars convincing the public that jewel quality mined diamonds have intrinsic value like gold. Not true. Why? During this time DeBeers has limited production, bought up supplies from others, stockpiled inventory, and imposed its monopoly position on jewelry manufacturers in the successful effort to keep prices inflated. And to make matters worse, the diamond industry as a whole has a checkered past with conflict stones, debt-slave child labor in India used in cutting operations, and shady techniques used to enhance perceived quality to further squeeze out ridiculous prices from beleaguered jewelry lovers.

Smart jewelry shoppers today are considering synthetic diamonds as an alternative to mined diamonds for some very savvy reasons: (1) They can acquire fine jewelry pieces set in solid 14K gold. (2) They will save literally thousands of dollars. (3) There is no need to buy insurance. (4) When wearing their synthetic diamond jewelry nobody will know that they are not mined diamonds unless they tell them!

Read more about design your own engagement ring and buy engagement rings online including your free “How To Buy An Engagement Ring Report” by visting http://www.buy-engagement-ring-online.com/

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28
Oct

The Many Styles Of Celtic Engagement Rings

   Posted by: Antique Expert    in Antique Jewelry

Irish traditions are rich and full of both whimsy and sentiment. This is especially true when it comes to weddings and marriage. The Irish symbolize beautifully the real meaning of marriage with their wedding rings. Celtic engagement rings and wedding bands have a style all their own, but still lend themselves to adding your own personal touches. An antique gold ring with the telltale woven pattern is the perfect symbol of the blending of two lives.
 
Designing Your Celtic Engagement Rings

Once you’ve decided you love the tradition of the Irish wedding ring, you can design your own engagement ring and wedding bands to incorporate those styles.

First you begin with the precious metal that will hold the pattern and any gemstones. Rings can be fashioned out of gold, silver, or platinum. Jewelers will tell you what material best suits the stones you may be setting within the ring. Platinum for example is the perfect material for setting a high quality diamond since it will not discolour or yellow the stone as gold may.

Next the metal is moulded into the traditional woven Celtic pattern. Even an antique Celtic ring can be remade to suit the new couple’s preferences. It can be carefully resized as to not lose the pattern and it can have personal gemstones added to it.

Rings can be made in many different widths too. For example, if you have a one carat diamond, you will probably want a wider band than a ½ carat diamond would hold. That is true especially if you want to show off the intertwined pattern and not have it hidden by the stone.

Adding gems to a Celtic style ring gives you many design options. You can intersperse small stones throughout the crosses on the weaving or add one centre stone. The stone can be part of the engagement ring with a solitaire placed there, and then have either a plain Celtic band or one with several coordinating stones. The design possibilities are endless.
 
Making Your Ring a Part of the Wedding Ceremony

It is customary in many Jewish, Christian or non denominational wedding services to exchange rings. To further highlight the reason you chose a Celtic engagement ring, you can include a brief message of its meaning on your invitation.

The meaning of the intertwined or woven pattern is symbolic of the blending and joining of two lives into one never ending circle. You can further enhance this message through the music you choose for your ceremony.

Irish or not, using Celtic engagement rings and Irish music will make any wedding ceremony and reception special. This is a day to always remember and the rings you wear will be a part of that memory long after the champagne is gone and the guests have returned home. Keep the feelings you have on that day a part of everyday with the symbolic ring style.

Read more about buy engagement rings online and princess cut engagement rings including your free “How To Buy An Engagement Ring Report” by visting http://www.buy-engagement-ring-online.com/

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28
Oct

Pearl Jewelry: Understand Pearls Before You Buy

   Posted by: Antique Expert    in Antique Rings

We’ve all admired the gorgeous luster of a pearl necklace or a set of pearl earrings, but if you’re in the market to buy pearl jewelry, you should understand the basics about pearls and pearl jewelry. Here, then, is a basic guide to pearls:

Freshwater Pearls

Freshwater pearls are farmed in rivers, lakes, and other freshwater sources. They differ from saltwater pearls in that freshwater pearls are almost entirely made up of nacre – the substance that gives pearls their luster and longevity. As a result, freshwater pearls will typically not experience the same amount of wear as saltwater pearls. A freshwater pearl necklace is also typically less expensive than other types of pearl necklaces. An added feature is that freshwater pearls come in a variety of colors, including pink, black, and purple. Those who trend toward nontraditional pearl colors will find the hue they’re looking for in freshwater pearls.

Tahitian Pearls

Tahitian pearls are also known as black pearls because they are cultivated in the black-tipped oyster. The truth, though, is that Tahitian pearls come in a variety of hues, from true black to gray, from blue to green, and from pink to brown. It’s difficult to match the colors of Tahitian pearls, so a Tahitian pearl necklace will cost more than its freshwater cousin.

Akoya Pearls

Akoya pearls hail from Japan, where they are cultured. More expensive than freshwater pearls, Akoya pearls are also typically more perfectly round and smoother than freshwater pearls. The luster of an Akoya pearl necklace and pearl earrings makes them the jewelry of choice for many brides-to-be.

Factors Affecting Price

The price of pearl jewelry can vary widely, depending upon a number of factors. Taking the price of the setting out of the equation, pearls are valued based on the type of pearl, their size, their roundness, and the absence or presence of flaws. If you are looking for affordable or wholesale pearl jewelry, freshwater pearls are your best bet. The most expensive pearls may be South Sea pearls, which are made by the pinctada maxima, or golden-lipped oyster. They are typically quite large and fairly rare.

Pearls are measured in millimeters, and typically vary from 5 mm to 18 mm. Needless to say, all other factors being equal, the larger the pearl, the more expensive it is. The same holds true for roundness or symmetry and the absence of flaws. A perfectly round white pearl with no mars will cost more than a pearl that is slightly asymmetrical or that has a mark on it.

That’s not to say, of course, that only pearl jewelry made from flawless, large, round, white pearls is desirable. Increasingly, people appreciate the special qualities that colored and differently shaped pearls can bring to pearl jewelry. As with all exquisite items, everyone’s taste is different. The one certainty is that you should know something about pearls before starting to shop for pearl jewelry.

Read more about where to buy engagement ring and design your own engagement ring including your free “How To Buy An Engagement Ring Report” by visting http://www.buy-engagement-ring-online.com/

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28
Oct

The Benefits And Drawbacks Of Tension Set Wedding Rings

   Posted by: Antique Expert    in Antique Rings

As an alternative to the traditional channel set wedding and engagement rings, rings created with a process called tension setting have started to become popular in recent years. Tension set wedding rings and engagement rings have a stone (typically a diamond, although tension setting can be used with any precious gem) that is set in an opening in the ring itself and held by tension of the open ends of the ring pressing against the stone. Jewelers agree that there are both positive and negative aspects to choosing tension set rings.

The Benefits

Tension set rings are beautiful. Because the design is so unique, your tension set wedding or engagement ring will definitely draw people’s attention. The rings are available in all the typical styles one would expect, including rings of gold, platinum, titanium, and white gold, but the tension setting gives them a stylized and modernistic look that channel set rings are simply not capable of. People will examine the ring up close and, if they’ve never seen a tension setting before, will wonder how in the world that stone stays in place. You’ll find that your tension set wedding ring will be a topic of conversation at many a social gathering.

Makers of tension set wedding rings insist that the stone is immoveable and will never be lost. Whether this is actually true is the topic of some debate, but it is a claim that can not be made for channel set rings as we know that channel set stones can sometimes work their way loose and be lost.

The Drawbacks

It is difficult for a jeweler to effectively resize a tension set ring of any kind. The process of resizing a ring actually alters the shape and thickness of the metal and this will cause a change in the amount of tension holding the stone in place. This is particularly troubling for someone with a tension set wedding ring, since the ring is meant to be worn forever. As a person ages, their body changes so, even someone who doesn’t gain or lose weight over the years (and that’s a scant few of us) will still likely have a different ring size when he or she reaches the age of fifty than he or she did at age twenty five.

While proponents of tension settings do make the aforementioned claim that the stone is immoveable, opponents of the process say quite the opposite. Several jewelers claim that they have been approached by people looking for advice on how to replace a lost stone from a tension set wedding ring. The jury is still out, therefore, on whether tension settings really are more effective than the more traditional channel settings.

The final drawback is for the jewelers themselves. Jeweler Keith Farley states on the InForm web site that it is very easy for a person to intentionally remove the stone from a tension set ring. This, obviously, makes it that much easier for a dishonest customer to remove the stone and then come back to the jeweler seeking a replacement under the terms of a warranty, claiming that the setting was lost.

Read more about design your own engagement ring and buy engagement rings online including your free “How To Buy An Engagement Ring Report” by visting http://www.buy-engagement-ring-online.com/

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28
Oct

Do You Have Enough Jewelry Insurance?

   Posted by: Antique Expert    in Antique Rings

Jewelry insurance comes in many forms and varieties and only an insurance agent can provide accurate and specific advice. However, it helps to know enough about jewelry insurance to ask your agent the right questions and to be aware of how the process works. The time to ask your insurance agent the questions is before you insure an item, not when you need to file a claim. Read the fine print in your insurance contract to be sure it provides the coverage you expect.

Understanding jewelry insurance begins with recognizing the difference between scheduled and unscheduled property.

Unscheduled property (jewelry not specifically listed) is typically included in basic homeowner or renter’s policies under blanket coverage. There is a usually a deductible (typically $500) and a maximum amount of coverage (typically $1500) although these amounts can vary with the specific policy. This type of coverage does not require an appraisal but sales receipts, written descriptions or photos are beneficial in proving the items existed and estimating their replacement value.

Scheduled property (jewelry specifically listed) is included in a floater, rider or endorsement to homeowner or renter’s policies. Jewelry insurance is also available with a separate policy, from a company specializing in jewelry insurance. For scheduled property, the insurance appraisal is vital because it describes the jewelry item and provides the “insured value” that is used in determining the premium you will pay to insure the item each year. Most scheduled property policies do not have an automatic appreciation adjustment as is common for the house and other unscheduled property. Therefore, even if it might cost 50% more to replace an item in five years, the “insured value” is still only that stated in the appraisal.

If you file an insurance claim, the settlement process and amount paid will depend on the policy and in particular, if the policy allows replacement or agreed value settlement. For agreed value policies, the settlement amount is stated in the policy whereas replacement value allows the insurance company to replace your jewelry or make a cash settlement based on the insurance company’s cost to replace your item. The insurance company’s liability ceiling is set at the “insured value” on the appraisal.

Do you have enough jewelry insurance? The answer depends on what kind of policy you have, the “insured value” is on the appraisal, the settlement procedure is for your particular policy, and the accuracy of the information on your appraisal. If you have a jewelry item valued at more than the $1500, you should definitely consider scheduled as opposed to unscheduled coverage.

The critical issue for scheduled property coverage is the how accurate is the information on the appraisal.
1) If the information on the appraisal is vague and general, the insurance company can replace the item with an item that satisfies the description but perhaps is not the quality and true value of the lost item. Be sure your jewelry appraisal has a detailed and accurate description of the jewelry item.

2) If the appraisal value is artificially high, the insurance company can replace the item at their cost even though the client paid premiums for years on a value twice as much. This is often the case for purchases from a jewelry store with prices double other retailers and the store provides an insurance appraisal even higher than the purchase price. You do not need an appraised value more than 150% of the price you would pay at low priced online retailer.

3) If the appraisal value is too low, the insurance company can make cash settlement that might not cover the current replacement cost of the item. This could be the case for items purchased three or four years ago from a low price online retailer and the appraised value was at or below the purchase price. With diamond prices increasing about 10% a year recently, it does not take long for appraisal values to be out of date if too close to online retail purchase prices. Be sure to have your jewelry insurance appraisal updated every four or five years so you do not end up underinsured.

Read more about buy engagement rings online and princess cut engagement rings including your free “How To Buy An Engagement Ring Report” by visting http://www.buy-engagement-ring-online.com/

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28
Oct

Popular Designs In Silver Jewelry

   Posted by: Antique Expert    in Antique Jewelry

Sterling silver jewelry has long been considered one of the most popular with designs that mimic the finest of gold and diamonds. Everything from the byzantine to the vite, also known as nails head, design is made available at a fraction of the cost when compared to their gold competitors.

Also popular among silver jewelry designs is the eternity circle necklace and designer inspired heart necklace. While there is no shortage of retailers eager to sell silver jewelry to their customers, there are a great number of wholesalers online that are willing to not only sell to businesses, but to individuals as well. One popular silver jewelry wholesaler, known as Teeda, requires a minimum order of $100.00. Anything less will result in a $10.00 handling fee, but individuals will find that the low wholesale prices are worth their time.

One of the most popular styles of necklaces in silver jewelry is that of the box link. Commonly known for it’s strength and durability, the box link will accommodate most pendants and can easily be stored away without having to worry about kinks.

One of the most important aspects of owning silver jewelry is knowing how to properly care for it. If preserved, silver jewelry can last a lifetime. If it is left strewn about, however, tarnishing may result in a manner that is beyond repair. The proper care for silver jewelry includes keeping it tucked away safely in a jewelry box or armoire. If at all possible, jewelry should be kept in the gift box that it came in. This will prevent it from coming into contact with other pieces, which may result in accidental scratches and will be particularly noticeable in highly polished pieces.

After wearing silver jewelry, it is recommended that individuals polish it using a jewelry polishing cloth before placing it back inside the box. By cleaning the residue that results from regular wear, silver jewelry will be less likely to tarnish and will maintain it’s beautiful luster. In addition, there are also tarnish strips that are available for keeping silver jewelry from tarnishing. These small pieces of paper, commonly found in the shape of a square, are placed inside the box with silver jewelry and is thought to help it maintain it’s natural beauty.

Most recently, some manufacturers have created jewelry boxes with special interior designed to keep silver jewelry free of tarnish for up to 20 years. If kept inside the box while not being worn, silver jewelry is thought to be safe from the harsh environment that would otherwise be very damaging to it’s beauty. Tarnish-free jewelry boxes and rolls are available at most retail and fine jewelry stores, along with many online specialty shops.

Read more about where to buy engagement ring and design your own engagement ring including your free “How To Buy An Engagement Ring Report” by visting http://www.buy-engagement-ring-online.com/

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28
Oct

Loose Cubic Zirconia: The Foundation For Beautiful Jewelry

   Posted by: Antique Expert    in Antique Jewelry

If you are a jewelry maker, loose cubic zirconia are probably a cornerstone of your business. With a hardness factor of 8.5, incredible clarity, and exquisite brilliance, the quality of cubic zirconia AAAAA could easily match or surpass expensive diamonds. Even cubic zirconia AAA synthetic gems are loupe clean, making them in high demand from jewelers and customers alike.

Whether you make earrings, rings, necklaces, or pendants, finding high quality CZ stones at wholesale prices can be a challenge. Here are some tips to ensure that the lab created gems you buy meet your high standards:

Look for a supplier with a stellar reputation. There is one primary indicator of the reputability of a wholesale supplier of CZ stones: length of time in business. A company that has been in business for less than five years may be perfectly reputable, but you know that a company that has been in operation for over 40 years is an expert in simulated stones.

Look for a great selection. Your wholesale provider should carry a wide selection of loose cubic zirconia. The company should have cubic zirconia AAAAA, as well as CZ AAA and CZ A quality stones, as well as a variety of shapes, colors, and sizes. It should, for example, offer round, heart, oval, octagon, square, marquise, pear, star, and trillion shapes. It should also offer colors such as amethyst, aqua, champagne, citrine yellow, emerald, garnet, lavender, padparadschah, peridot, pink, tanzanite, and violet. Likewise, you should have dozens of choices of sizes; for example, sizes could range from 1mm round to 16mm round and everything in between. A great selection will enable you to buy exactly what you need in the way of lab created gems, without having to settle for less.

Look for clear navigation and pricing. You’ll find the best wholesale prices online, so make sure the website has a clear description and pricing table. For example, you should be able to see, all on the same page, your options for buying cubic zirconia AAAAA round stones. The description should go from large to small, with the lot size and price clearly indicated. It might start with, for example, “AAAAA, 1mm round, 500pc lot,” and end with “AAAAA, 16mm round, 10pc lot.” Having the quality, size, shape and lot size ensures that you order exactly what you need while being able to quickly and easily compare pricing.

When you’re looking for an online supplier of loose cubic zirconia, keep in mind that wholesalers often of closeout deals on certain CZ stones and other lab created gems. You may be able to pick up a 1,000-piece lot of 2m by 4m baguette cut CZ amethyst stones for only $60, or a 200-piece lot of 8mm by 10 mm pear cut CZ violet stones for less than $90.

If loose cubic zirconia is the foundation of your business, it pays to find the best online wholesaler: one with a sterling reputation, a great selection, clear navigation, and perhaps even closeout deals.

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For anyone in the sales industry, the ultimate accomplishment is making a great sale. When it comes to a luxury item like jewelry, the sale can be an even harder goal to achieve. With the right approach, doubters and misers buy products and services everyday. So why not that 3-carat diamond ring? Here is a review of a few fundamental techniques used by the best jewelry sales people:

1. Know Your Product

Know everything about your merchandise: strengths, weaknesses, and any unique features. Also understand factors that influence its demand in the industry and popularity in fashion. All of these will strengthen your presentation and make the customer more willing to buy. There should be nothing that anyone can tell you about your own product that you don’t already know. You will definitely be asked questions and be given myriad objections, so be prepared to elaborate on all aspects of your merchandise in response.

2. Know Your Customer

Make every effort to know all you can about your potential clients. Gain an understanding of their purchasing habits and what motivates their choices. Why have they come to you? What are they looking for and for what occasion? Tailor your approach to suit their needs. When you know the buying habits of your prospect, you can use it to develop a relationship that will lead to repeat business. Learn their names and use them in conversation. Don’t forget to be friendly!

3. Build Value, Create Desire

Jewelry purchases are oftentimes emotional decisions. By building the value of a piece, you will be one step closer to making that sale. Apply the information the customer shared by joining the beneficial features with his/her buying motivation. Draw on their sentimentality to identify the right item for them. Tell them the rewards of owning such a piece. This will add that needed sense of value and will help quell potential objections.

Creating desire involves building your customer’s interest and excitement. Compliment the customer’s taste in order to validate their choice. Allow them to try it on, or suggest modeling it for them. Show your own interest in the piece as you respectfully hand it to them. Subtly play to their reactions. Create scenarios involving the jewelry that will appeal to your customer’s excitement, intrigue, or even vanity. Remember, you’re not just selling jewelry; you are selling a relationship as well.

4. Trial Close

Attempting a trial close tests your customer’s readiness to buy. Ask questions that imply the customer already owns the piece: “Shall I wrap it up?” “I’ll have your ring ready momentarily. Size 7, right?” Possible objections will arise here. Depending on their reasons for not committing, ask them questions to figure out what will make them more comfortable. Reinforce the positive aspects of the jewelry to remind your customer how much they like the piece. The more they talk, the easier it is to find the main objection. Then attempt another trial close. Stay happy!

5. The Close

This is when you ask for the sale if necessary. The customer might offer the sale with, “Do you accept credit cards?” If you’re not so lucky, ask a few more questions that receive positive feedback then ask something like, “How would you like to pay for that?” Attempt an add-on close after making the initial sale. You will come across as helpful (so long as you’re not too aggressive) by suggesting matching items. If the add-on sale isn’t made right away, you have already planted the seed for future purchases.

Making the sale does not mean you are finished. Remind them when they need to get their jewelry serviced and cleaned. Teach them proper storage and handling. Follow up with your customer and keep the relationship going. Give them your card and collect their information so you can call on birthdays and other special occasions to remind them of important dates when jewelry would make a great gift. Send “Thank You” cards or written notes for memorable dates that you should keep on file. Keeping these tips in mind will increase your chances of making more sales and will boost your career.

Read more about buy diamond engagement ring and art deco engagement rings including your free “How To Buy An Engagement Ring Report” by visting http://www.buy-engagement-ring-online.com/

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