Archive for the ‘Antique Rings’ Category

The marketing industry has certainly earned their fees paid by the diamond corporations in promoting mens diamond rings!
Before choosing a diamond engagement ring, it should be decided whether or not the choice should be a joint one. In the UK and other parts of Europe the couple tends to choose the diamond engagement ring jointly. When choosing diamonds engagement rings, most people fail to take the shape of the finger into account. Short fingers can be elongated with an oval diamond engagement ring, and you should also keep the band width in mind. The stone shape itself is important, and while the most popular diamond shape for a diamond engagement ring is round, don’t assume anything. Some women like solitaire diamonds while others like clusters.
The Aura Of Engagement Rings – Enhance Your Love

If you are planning to gift a diamond engagement ring to your beloved, do a thorough research on diamonds. Diamonds come in various styles and colors. Platinum engagement rings are also in vogue these days. A very serene metal, many women cherish platinum engagement rings. Platinum engagement rings are equally liked by men. Thus, women can even choose platinum as an option for an engagement ring.

Women are not always attracted towards a precious engagement rings. The concept of gifting inherited engagement rings has increased in the past few decades. Women adore engagement rings, worn by your mother or grandmother. Engagement rings, whether diamond engagement ring or sapphire engagement ring, reflect what you feel rather than what you have. What lies behind this engagement ring, is a long story of love, faith and commitment. A diamond engagement rings, does not reflect diamonds, but the feelings attached with it.

So one should purchase an engagement ring with great cautious and care.

If engagement rings would not have been that important, then many celebrities would have roaming without it. Women love boasting about their engagement rings. So, buy an engagement ring with care and patience.

The Magic of Diamond Rings

What is it about diamond rings that so compel us? Is it the mystery and allure of precious gems and metals that is found in white gold diamond rings? Is it the sheer hardness and durability of diamond rings?

When it comes to the precious stone that is the centerpiece of diamond engagement rings and men’s diamond rings, it is all of the above. A Diamond…or a Lump of Coal?

The precious stones that are set in diamond engagement rings are formed the same way.
Engagement Ring 101 For Him!

Wide ring bands will make her fingers look shorter though if your intended has long fingers she will be able to get away with bold ring styles though delicate ring settings will look lost on large hands.
You will also have to decide on the shape and setting for your engagement ring and most women choose a mens diamond rings above all others.

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Diamonds are still one of the most highly prized stones for both mens diamond rings and women’s jewelry. Almost every wedding ring has at least one diamond. Many have several diamonds. There is a lot to know when choosing a diamond. There are so many variations in cut and quality of a diamond.

Of course, diamonds are for more than wedding rings. Maybe you want to give a diamond watch or a necklace? What about a diamond bracelet? Some men do wear necklaces.

Advice On Finding Diamond Jewelry

Whether you are thinking of buying loose diamonds for mounting in a piece of diamond jewelry or as an investment, you’ll want to educate yourself ahead of time and learn all you can about certified diamonds. 1.) the current state of the diamond market

Don’t take that chance when shopping for diamond jewelry. What Does “Certified Diamonds” Mean?
- Color

Certified diamonds are graded and ready to be appraised.

When it comes to individual diamonds that are not yet set in diamond engagement rings or other diamond jewelry, the appraiser uses the grade given in by the gemologist, then factors in characteristics that are not easily quantified, such as cut and fire (sparkle and brilliance). “Princess cuts” are fairly popular for use in diamond engagement rings, whereas a square “emerald cut” may be more appropriate for cufflinks and other men’s jewelry.

Individual diamonds may or may not be a good investment, but depending on the overall quality, diamond jewelry certainly can be. Whether its diamond engagement rings, brooches, necklaces and bracelets, earrings or even tiaras, it’s good to have your diamond jewelry evaluated and appraised, even if its just for the insurance.
Diamond Facts

Diamonds have been known to be the hardest and most valuable of all stones. Diamonds are judged according to the 4C’s which is carat, clarity, cut, and color.

Diamonds are made up of carbon, one of the earth’s most basic element. Mining of diamonds has existed since ancient times. India led in diamond production up until the late 18th century when Brazil overshadowed India. With little supply and a very high demand, diamonds will never run out of fashion or value.

Diamond, The King of Precious Stones – The Diamond, Wins Hearts All Over the World!

Diamonds, the name of this precious gemstone is enough to bring a shine to everyone’s eyes. There cannot be a wedding ceremony without a diamond; diamonds are very much a woman’s friends because these can make life considerably easy for her. Diamonds are valued in the same way all other precious stones are valued. Higher carats with pure color and clarity will fetch higher price for the diamond. Diamond with proper cut will fetch higher price.

Some people love to purchase these diamonds because of their unique color shades.

Diamond necklaces, earrings, bracelets, rings, etc. there are several different ways how diamonds can be worn. Men too have the pleasure of wearing diamonds in form of stud earrings, wedding rings and bands, pendants, etc. Diamonds have been worn by men and women alike since the very early times.
Diamonds bring out the irrepressible joy and also highlight a woman’s beauty. No woman can look unattractive with a diamond necklace around her neck. Chemical composition of diamonds is made from carbon; these carbons are arranged in a peculiar grid making this mineral stone. Diamond is known to be the hardest natural mineral stones, therefore allowing several uses to it. Cut diamonds give out excellent shine, when cut into different facets, diamonds give out a brilliant glow. Diamonds are found in several countries including, India, Africa, Australia, Russia, Brazil, etc.

In India, just like the other precious stones, diamonds are revered upon. There may be scarcely a well to do lady without a diamond. Gifting diamonds during weddings is one of the rituals followed by rich Indian families. In some regions there cannot be a wedding without a diamond nose ring and earrings.

Diamond jewelry can be found online and offline, however, diamonds are very much valuable, so check out websites that offer you money back guarantee and a satisfaction guarantee. You can also ask the website to provide you a diamond authenticity certificate and a Valuator’s certificate for the diamonds you buy such as mens diamond rings.

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Thankfully today mens diamond rings are made from stunning metals such as gold, titanium, platinum and white gold. The most common wedding rings are the plain gold band although there are many other varieties. Generally speaking most men do not wear an awful lot of jewelry and their wedding ring is possible the only ring they will wear. If you are looking for matching wedding rings and want something a little different than the plain gold band but nothing too extravagant then there is always the option to have your wedding rings engraved. To make your wedding ring unique in a different way could be to choose a diamond wedding ring and choose a color rather than the standard clear diamonds, what do you mean you did not know diamonds could be colored? There are so many designs and different styles of wedding rings the choice is endless, it really is worth while spending some time researching these rings before purchasing one, shop around and if you decide to purchase a diamond ring bear in mind you can purchase the diamond and the ring setting separate.
Buying Platinum Wedding Rings

A platinum wedding ring is a special way of expressing the joy and hopes that couples share on their wedding day.
Platinum has become a popular choice of metal in recent times and many jewelry stores have begun displaying platinum wedding rings. People intending to buy platinum rings will have to make up their minds about the shape of the ring, size, type and purity of the metal. The cost of the ring further increases if it is set with stones. Some stores make customized platinum wedding rings according to the specifications of the buyer. A number of jewelers also offer an array of platinum wedding rings on the Internet. Some jewelers also allow customers to personally inspect the wedding rings before making a purchase. Most customers prefer to shop for platinum wedding rings online as it saves a lot of time and money.
The Perfect Engagement Gift A Ring

Rings have been used as a symbol of love for many years.
A popular engagement ring for women is the round diamond brilliant cut. Wedding rings hold a deep meaning, even though most of the people look at the aesthetic value.
You’re no longer limited to gold and platinum as the only choices for wedding rings. As more men celebrate their marriage by the wearing of a wedding ring, mens diamond rings are fast becoming the new mens fashion. The style, color will effect the price of the ring while the size and width of the ring band will normally not have an effect on the price of the ring.
Platinum Wedding Ring Sizes

Platinum is a beautiful and rare metal and is an excellent choice of metal for making wedding rings. However, a platinum wedding ring will not look good on one’s hand if it is too tight or too loose. It is essential, therefore to get a ring that fits perfectly on the wearer’s ring finger.
A buyer can get a ring that his partner wears on the ring finger and take it to a jeweler for sizing. Buyers can also try asking the partners friends or relatives if they know his/her partners ring size.
Some stores make customized mens diamond rings if a person is unable to find a ring that fits from the ones that are already available in the store. Some jewelers also allow the buyer to try the ring on their partner’s ring finger.

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Diamonds are known as a symbol of love. Pure diamonds have four characteristics i.e. cut, color, carat and clarity. Carat, clarity and color are naturally acquired qualities of a stone while cut determine the desirability of diamonds. You can find different shapes and types in diamond jewelry in the market. One of the most famous cut in diamond engagement ring is Cuts of Diamonds.

Emerald cut:

The emerald cut has rectangular shape slightly cut corners. There are several designs found in emerald cut engagement ring such as contemporary rings, bridal sets and unique styles. An emerald cut solitaire ring can be very attractive and you can choose your ring according to your style. Before buying emerald cut engagement ring you should look for loose diamonds.

How to Buy The Right Diamond Engagement Ring

As you have probably guessed by now, I’m referring to diamond engagement rings and making the right decision concerning purchasing that perfect ring for your “fiancé to be”. Choose the Right Shape & Setting

There are many diamond shapes from which to choose: Round, Marquise, Emerald, Oval, Trilliant, Quadrillion, Pear, Radiant, Cushion, Heart, Princess cut etc.

Do you think she would prefer a solitaire diamond, or a ring with multiple diamonds? A large diamond mounted by itself without other diamonds can be very elegant, especially if you choose a custom setting (ring) that isn’t featured in every jewelry catalog.

If you feel she would prefer a large diamond with smaller diamonds surrounding it for even more brilliance, you can choose a custom setting or a standard ring which is made to accommodate all of the diamonds.

The prices for wedding engagement rings range from inexpensive to prohibitive. A common question when purchasing a diamond engagement ring is how much should you spend? The commonly accepted guideline for purchasing diamonds is two months’ salary.

Option 1: Online diamond retailers
There are many online diamond retailers from which to choose at your leisure.

The way it typically works is you purchase your diamond or diamond ring online and have it sent to you. If you don’t like the diamond or ring, simply wrap it back up, insure it and send it back. Option # 3: Wholesale Diamond Dealer

Option # 4: Estate jeweler
Antique and estate diamond jewelry hold great appeal to some women.

Tips on Buying a Diamond Engagement Ring

Purchase a diamond engagement ring in Los Angeles can be an arduous task. It doesn’t necessarily have to be a diamond; however, diamonds are the most popular choice.

The cut correlates with the shape of a stone. Most dealers recommend that one should not purchase diamonds with high fluorescence because it can often leave a diamond looking milky.
Cheap Diamond Engagement Ring – How to Find a Bargain

This stone has a higher refractive index than a diamond, making this a very popular substitute for a diamond.

If your heart is set on a diamond engagement ring some tips that will help on your search to the find the perfect ring.

Clarity, diamonds have inclusions, tiny pieces of minerals inside the diamond from when it was formed beneath the earths surface.
Search thrift shops or pawn brokers, are also great places to find Emerald Diamond Engagement Ring.

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Diamonds with a coolest blue color are a very rare commodity. blue diamond engagement rings main mining area is in India and South Africa. Indian blue diamonds have a special place among all these diamonds. In India there are many antique diamonds and also plenty of diamond shops who offer the diamonds with guaranteed purity and at competitive prices.

What are the varieties of blue diamond jewelries available in market offline or online? Necklaces made out of blue diamonds are marvelous. There are single piece high quality blue diamond necklace also. Most popular blue diamond jewelries are earrings. Women folk like to wear matching blue diamond earrings with precious blue diamond necklaces. Many attractive bracelet designs are also made with blue diamonds. Now a day many couples like rings with blue diamonds as their wedding rings.

The blue diamond rings are very attractive and stands out among all other jewelries.
If you can spend some time searching online, you can get various details regarding blue diamond jewelry and you may even spot a reliable blue diamond seller. Presently, it is very easy to get blue diamond jewelry on your doorstep. The internet makes buying blue diamonds rings convenient and an easy process. Blue diamond rings can start at prices as low as $125 and upwards to thousands of dollars. Where You should NOT buy Blue Diamond Rings

I would advise you not to buy blue diamond rings on any type of auction site. A topaz is a gem replacement for diamonds, but is not a real diamond. You will see some online store selling “blue topaz diamond ring”, these rings often just have bits of diamond with a topaz stone. You are not getting a blue diamond if buy you a topaz ring.
Blue Diamond Jewelry, A New Trend in Diamond Jewelry
The majority of all diamonds that are bough are usually clear or white colored diamonds. Now there is a new choice and that is blue diamonds. What are blue diamonds?

Blue diamonds are very rare and have a blue color to them. Due to their scarcity, the price for blue diamonds has risen. Where do blue diamonds come from?

What types of blue diamond jewelry can be purchased?
The most popular type of blue diamond jewelry is earrings.

Another popular choice is blue diamond rings. Rings that feature a blue diamond in the middle of two white diamonds can produce a very eye-catching piece of jewelry. Blue diamond necklaces are another trendy selection. Blue diamond necklaces range in price from $100 all the way up to $1,000s.
If you want to purchase a piece of diamond jewelry that stands out from the others, you may consider buying a blue diamond bracelet, necklace, earrings or ring. Everyone knows you are supposed to get a diamond ring for an engagement, but what diamond specifically?

Blue diamonds have been known for centuries. Blue diamonds are less likely to fool a professional, as a natural blue diamond will naturally conduct electricity due to the boron.
While blue diamond rings are a bit more recent, blue diamond jewelry has been in the public eye for hundreds of years. Perhaps the most famous blue diamond ever mined is the Hope Diamond. Nothing beats real blue diamonds rings – except for maybe pink, yellow, red, green or even black diamond engagement rings.

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Jewelries are accents to any woman’s dress. But among the jewelry these days, the classic and elegant beauty of pearls still does not fade. It started in the ancient times when pearl jewelry was used as luxury items available only to the ladies of wealthy and noble families because of its extravagant price. Today, it is still elegant and fashionable, but having fresh water pearl jewelry can be affordable now.

Freshwater pearl jewelry comes in different colors and shapes. Among the common colors are cream, orange, yellow, lavender, pink and white. Shapes would vary from round, tear drop, baroque and pear among others. On its own or combined together, these offers an incredible array of possibilities.

You can go for multiple strand pearl necklaces that combine different colors. For formal occasions, you can have a single string of white round pearls. Baroque cream bracelets can adorn your wrist partnered with a teardrop earring or ring.

When choosing fresh water pearls, always take into consideration the shape of your face and your skin color. For example, a woman with a fair complexion will look better in light colored pearls compared to gray or black. Here are some of the fashionable styles of pearl necklaces to adorn you:
1. Collar style – these are multiple rows of pearls that are worn close to your neck. This type complements a “V” shaped collar or a formal evening dress.
2. Short necklace – length is approximately 40mm. This is the most classical and popular choice for ladies. It can match any classical or cocktail dress.
3. Princess style – length is approximately 45-48mm. This style usually comes with a pendant and is especially suited to high-collar dresses.
4. Martini style – length is approximately 50-58mm. This can match any casual or business suite.
5. Opera style – length is approximately 70-80mm. It can also be matched with any high collar dress, and can be worn as double row necklace.
6. Cord style – length exceeds 110mm. It can be worn very long or clasped and tied to create numerous short lengths.
7. Florid style – composed of 8mm, 6-7mm and 5mm pearls. It can be worn around the neck in several rows to create a romantic style.
8. Dress necklace – composed of long and short multiple rows, usually with a clasp. It can match any formal dress for its elegant and graceful aura.

If the shape of your face is long, you can choose a short or double row to balance it. If you have a round face and thick neck, you can choose the martini or the princess style to have a good visual projection. For those with square-shaped faces, you can choose the cord style or opera style to soften your facial contour.

In purchasing good quality fresh water pearl necklaces, proper selection should be painstakingly done to avoid buying unsatisfactory ones. Remember to always examine the luster of the pearl and inspect for cracks, marks or blemishes. Luster means that the pearl should have an inner glow in any kind of light. It is the most important characteristic that any pearl should have.

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28
Oct

Pearl Jewelry: Understand Pearls Before You Buy

   Posted by: Antique Expert Tags:

We’ve all admired the gorgeous luster of a pearl necklace or a set of pearl earrings, but if you’re in the market to buy pearl jewelry, you should understand the basics about pearls and pearl jewelry. Here, then, is a basic guide to pearls:

Freshwater Pearls

Freshwater pearls are farmed in rivers, lakes, and other freshwater sources. They differ from saltwater pearls in that freshwater pearls are almost entirely made up of nacre – the substance that gives pearls their luster and longevity. As a result, freshwater pearls will typically not experience the same amount of wear as saltwater pearls. A freshwater pearl necklace is also typically less expensive than other types of pearl necklaces. An added feature is that freshwater pearls come in a variety of colors, including pink, black, and purple. Those who trend toward nontraditional pearl colors will find the hue they’re looking for in freshwater pearls.

Tahitian Pearls

Tahitian pearls are also known as black pearls because they are cultivated in the black-tipped oyster. The truth, though, is that Tahitian pearls come in a variety of hues, from true black to gray, from blue to green, and from pink to brown. It’s difficult to match the colors of Tahitian pearls, so a Tahitian pearl necklace will cost more than its freshwater cousin.

Akoya Pearls

Akoya pearls hail from Japan, where they are cultured. More expensive than freshwater pearls, Akoya pearls are also typically more perfectly round and smoother than freshwater pearls. The luster of an Akoya pearl necklace and pearl earrings makes them the jewelry of choice for many brides-to-be.

Factors Affecting Price

The price of pearl jewelry can vary widely, depending upon a number of factors. Taking the price of the setting out of the equation, pearls are valued based on the type of pearl, their size, their roundness, and the absence or presence of flaws. If you are looking for affordable or wholesale pearl jewelry, freshwater pearls are your best bet. The most expensive pearls may be South Sea pearls, which are made by the pinctada maxima, or golden-lipped oyster. They are typically quite large and fairly rare.

Pearls are measured in millimeters, and typically vary from 5 mm to 18 mm. Needless to say, all other factors being equal, the larger the pearl, the more expensive it is. The same holds true for roundness or symmetry and the absence of flaws. A perfectly round white pearl with no mars will cost more than a pearl that is slightly asymmetrical or that has a mark on it.

That’s not to say, of course, that only pearl jewelry made from flawless, large, round, white pearls is desirable. Increasingly, people appreciate the special qualities that colored and differently shaped pearls can bring to pearl jewelry. As with all exquisite items, everyone’s taste is different. The one certainty is that you should know something about pearls before starting to shop for pearl jewelry.

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28
Oct

The Benefits And Drawbacks Of Tension Set Wedding Rings

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As an alternative to the traditional channel set wedding and engagement rings, rings created with a process called tension setting have started to become popular in recent years. Tension set wedding rings and engagement rings have a stone (typically a diamond, although tension setting can be used with any precious gem) that is set in an opening in the ring itself and held by tension of the open ends of the ring pressing against the stone. Jewelers agree that there are both positive and negative aspects to choosing tension set rings.

The Benefits

Tension set rings are beautiful. Because the design is so unique, your tension set wedding or engagement ring will definitely draw people’s attention. The rings are available in all the typical styles one would expect, including rings of gold, platinum, titanium, and white gold, but the tension setting gives them a stylized and modernistic look that channel set rings are simply not capable of. People will examine the ring up close and, if they’ve never seen a tension setting before, will wonder how in the world that stone stays in place. You’ll find that your tension set wedding ring will be a topic of conversation at many a social gathering.

Makers of tension set wedding rings insist that the stone is immoveable and will never be lost. Whether this is actually true is the topic of some debate, but it is a claim that can not be made for channel set rings as we know that channel set stones can sometimes work their way loose and be lost.

The Drawbacks

It is difficult for a jeweler to effectively resize a tension set ring of any kind. The process of resizing a ring actually alters the shape and thickness of the metal and this will cause a change in the amount of tension holding the stone in place. This is particularly troubling for someone with a tension set wedding ring, since the ring is meant to be worn forever. As a person ages, their body changes so, even someone who doesn’t gain or lose weight over the years (and that’s a scant few of us) will still likely have a different ring size when he or she reaches the age of fifty than he or she did at age twenty five.

While proponents of tension settings do make the aforementioned claim that the stone is immoveable, opponents of the process say quite the opposite. Several jewelers claim that they have been approached by people looking for advice on how to replace a lost stone from a tension set wedding ring. The jury is still out, therefore, on whether tension settings really are more effective than the more traditional channel settings.

The final drawback is for the jewelers themselves. Jeweler Keith Farley states on the InForm web site that it is very easy for a person to intentionally remove the stone from a tension set ring. This, obviously, makes it that much easier for a dishonest customer to remove the stone and then come back to the jeweler seeking a replacement under the terms of a warranty, claiming that the setting was lost.

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28
Oct

Do You Have Enough Jewelry Insurance?

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Jewelry insurance comes in many forms and varieties and only an insurance agent can provide accurate and specific advice. However, it helps to know enough about jewelry insurance to ask your agent the right questions and to be aware of how the process works. The time to ask your insurance agent the questions is before you insure an item, not when you need to file a claim. Read the fine print in your insurance contract to be sure it provides the coverage you expect.

Understanding jewelry insurance begins with recognizing the difference between scheduled and unscheduled property.

Unscheduled property (jewelry not specifically listed) is typically included in basic homeowner or renter’s policies under blanket coverage. There is a usually a deductible (typically $500) and a maximum amount of coverage (typically $1500) although these amounts can vary with the specific policy. This type of coverage does not require an appraisal but sales receipts, written descriptions or photos are beneficial in proving the items existed and estimating their replacement value.

Scheduled property (jewelry specifically listed) is included in a floater, rider or endorsement to homeowner or renter’s policies. Jewelry insurance is also available with a separate policy, from a company specializing in jewelry insurance. For scheduled property, the insurance appraisal is vital because it describes the jewelry item and provides the “insured value” that is used in determining the premium you will pay to insure the item each year. Most scheduled property policies do not have an automatic appreciation adjustment as is common for the house and other unscheduled property. Therefore, even if it might cost 50% more to replace an item in five years, the “insured value” is still only that stated in the appraisal.

If you file an insurance claim, the settlement process and amount paid will depend on the policy and in particular, if the policy allows replacement or agreed value settlement. For agreed value policies, the settlement amount is stated in the policy whereas replacement value allows the insurance company to replace your jewelry or make a cash settlement based on the insurance company’s cost to replace your item. The insurance company’s liability ceiling is set at the “insured value” on the appraisal.

Do you have enough jewelry insurance? The answer depends on what kind of policy you have, the “insured value” is on the appraisal, the settlement procedure is for your particular policy, and the accuracy of the information on your appraisal. If you have a jewelry item valued at more than the $1500, you should definitely consider scheduled as opposed to unscheduled coverage.

The critical issue for scheduled property coverage is the how accurate is the information on the appraisal.
1) If the information on the appraisal is vague and general, the insurance company can replace the item with an item that satisfies the description but perhaps is not the quality and true value of the lost item. Be sure your jewelry appraisal has a detailed and accurate description of the jewelry item.

2) If the appraisal value is artificially high, the insurance company can replace the item at their cost even though the client paid premiums for years on a value twice as much. This is often the case for purchases from a jewelry store with prices double other retailers and the store provides an insurance appraisal even higher than the purchase price. You do not need an appraised value more than 150% of the price you would pay at low priced online retailer.

3) If the appraisal value is too low, the insurance company can make cash settlement that might not cover the current replacement cost of the item. This could be the case for items purchased three or four years ago from a low price online retailer and the appraised value was at or below the purchase price. With diamond prices increasing about 10% a year recently, it does not take long for appraisal values to be out of date if too close to online retail purchase prices. Be sure to have your jewelry insurance appraisal updated every four or five years so you do not end up underinsured.

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For anyone in the sales industry, the ultimate accomplishment is making a great sale. When it comes to a luxury item like jewelry, the sale can be an even harder goal to achieve. With the right approach, doubters and misers buy products and services everyday. So why not that 3-carat diamond ring? Here is a review of a few fundamental techniques used by the best jewelry sales people:

1. Know Your Product

Know everything about your merchandise: strengths, weaknesses, and any unique features. Also understand factors that influence its demand in the industry and popularity in fashion. All of these will strengthen your presentation and make the customer more willing to buy. There should be nothing that anyone can tell you about your own product that you don’t already know. You will definitely be asked questions and be given myriad objections, so be prepared to elaborate on all aspects of your merchandise in response.

2. Know Your Customer

Make every effort to know all you can about your potential clients. Gain an understanding of their purchasing habits and what motivates their choices. Why have they come to you? What are they looking for and for what occasion? Tailor your approach to suit their needs. When you know the buying habits of your prospect, you can use it to develop a relationship that will lead to repeat business. Learn their names and use them in conversation. Don’t forget to be friendly!

3. Build Value, Create Desire

Jewelry purchases are oftentimes emotional decisions. By building the value of a piece, you will be one step closer to making that sale. Apply the information the customer shared by joining the beneficial features with his/her buying motivation. Draw on their sentimentality to identify the right item for them. Tell them the rewards of owning such a piece. This will add that needed sense of value and will help quell potential objections.

Creating desire involves building your customer’s interest and excitement. Compliment the customer’s taste in order to validate their choice. Allow them to try it on, or suggest modeling it for them. Show your own interest in the piece as you respectfully hand it to them. Subtly play to their reactions. Create scenarios involving the jewelry that will appeal to your customer’s excitement, intrigue, or even vanity. Remember, you’re not just selling jewelry; you are selling a relationship as well.

4. Trial Close

Attempting a trial close tests your customer’s readiness to buy. Ask questions that imply the customer already owns the piece: “Shall I wrap it up?” “I’ll have your ring ready momentarily. Size 7, right?” Possible objections will arise here. Depending on their reasons for not committing, ask them questions to figure out what will make them more comfortable. Reinforce the positive aspects of the jewelry to remind your customer how much they like the piece. The more they talk, the easier it is to find the main objection. Then attempt another trial close. Stay happy!

5. The Close

This is when you ask for the sale if necessary. The customer might offer the sale with, “Do you accept credit cards?” If you’re not so lucky, ask a few more questions that receive positive feedback then ask something like, “How would you like to pay for that?” Attempt an add-on close after making the initial sale. You will come across as helpful (so long as you’re not too aggressive) by suggesting matching items. If the add-on sale isn’t made right away, you have already planted the seed for future purchases.

Making the sale does not mean you are finished. Remind them when they need to get their jewelry serviced and cleaned. Teach them proper storage and handling. Follow up with your customer and keep the relationship going. Give them your card and collect their information so you can call on birthdays and other special occasions to remind them of important dates when jewelry would make a great gift. Send “Thank You” cards or written notes for memorable dates that you should keep on file. Keeping these tips in mind will increase your chances of making more sales and will boost your career.

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